Sake / Whisky
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[Business oportunity] Exports of sake are growing due to the popularity of Japanese food, and demand for sake is increasing, especially in the U.S. and Asia. Whisky is also in demand worldwide, and Japanese whisky in particular is highly regarded overseas for its high quality. Both will seize further business opportunities by strengthening export strategies and local marketing. |
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Sake
Sake is an alcoholic drink made from fermented rice. Often referred to as nihonshu in Japanese (to differentiate it from "sake" which in Japanese can also refer to alcohol in general), the drink enjoys widespread popularity and is served at all types of restaurants and drinking establishments.
And as interest in Japanese cuisine has grown internationally, sake has started to become a trendy and recognizable drink around the world.
Japanese Whisky
Whisky was introduced to Japan after the end of the feudal era in the Meiji Period (1868-1912), and the commercial production of domestic whisky started in the 1920s. Japanese whiskies are similar to Scottish whiskies, because the Japanese whisky pioneers learnt their trade from the Scottish whisky malt masters.
Despite their comparably short history, Japanese whiskies are now on par with some of the finest Scotch whiskies and have won top international awards.
Sake tasting experience
One of Japan's national drinks, sake pairs amazingly well with traditional Japanese dishes and quite a few international dishes, too. The best way to learn how sake is brewed and what sake kinds you prefer is to sign up for a sake tasting.
