Denim
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[Business oportunity] Japanese denim is one of the most important export products for overseas business, having earned an excellent reputation overseas for its high quality and technical capabilities. In particular, the production areas of “Japan denim” centering on Okayama and Hiroshima prefectures are attracting attention from global brands. Japanese denim has a unique appeal that sets it apart from other countries, thanks to its unique dyeing and processing techniques and designs. |
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Okayama
Okayama Prefecture, where cotton textiles flourished during the Edo period, still has an active textile industry.
In particular, the Kojima district of Kurashiki City is known as the "birthplace of domestically produced jeans" because the first jeans in Japan were born in 1960, and is famous as the sacred place for jeans.
Jeans Street — inspired by indigo
Jeans Street in the Kojima district is a mecca for premium Japanese denim. The street is lined with over 30 shops selling denim products, including flagship stores for some of Japan’s leading denim brands. The shopping street attracts around 100,000 people a year.
www.japan.travel/en/japan-magazine/exploring-jeans-street-in-kojima-city-dyed-in-indigo/
Why Japanese Denim is the Best in the World
A beginner's guide to the history of Japanese Americana fashion—how Japan didn’t just copy American style, but reinvented it. Dive into the history of Ametora (American Traditional), from post-WWII obsession to global phenomenon, and explore how Japanese designers transformed vintage workwear, denim, and Ivy League prep into a cultural movement.
