Manga / Anime
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[Business oportunity] The demand for goods and licensed products featuring anime characters is also increasing, creating more business opportunities in overseas markets. Losses due to piracy remain a major challenge and must be addressed. Anime and manga fans are segmented, so measures must be taken to meet their individual needs. |
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What are manga and anime?
Modern day manga can be defined as comics corresponding to a Japanese style, which originated during the mid-1900s.
The popularity of manga in Japan has since ballooned. Today, there is a huge domestic industry for manga, and increasingly so internationally. In Japan, people of both genders and all ages read manga.
The Business of Manga and Anime in Japan
Manga and anime aren’t just entertainment; they’re cultural powerhouses that drive consumer behaviour in Japan. While Japanese brands use these mediums to forge emotional connections, build loyalty, and boost sales, most foreign companies barely scratch the surface. Here’s the hard truth: anime and manga are a direct line to Japan’s most engaged consumers.
www.ulpa.jp/post/the-business-of-manga-and-anime-in-japan-a-complete-guide
Akihabara, Tokyo for Anime, Manga, and Video Games
Hello everyone! In this video, we will explore the vibrant and exciting Akihabara area, also known as Tokyo's Electric Town.
If you are interested in anime, manga, games, or anything technology related, this video is for you!
