Kimono / Yukata
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[Business oportunity] The global business of kimonos and yukata has attracted much attention in recent years and is becoming increasingly popular overseas. Yukata, in particular, are easily accepted and are spreading as items that convey Japanese culture. It is necessary to produce content for foreigin customers that explains how to wear kimonos in an easy-to-understand manner, and to provide online lessons and other services. |
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Kimono
The kimono is a traditional Japanese dress. In modern day, it is worn only sparingly or during special occasions such as weddings, tea ceremonies, formal traditional events and funerals.
In recent years, kimono rental services for tourists have become very popular.
Yukata
The yukata is a casual version of the kimono. It is a robe usually made of cotton or synthetic fabric, wrapped around the body and fastened with a sash (obi).
Yukata literally means "bathing cloth", and it was originally intended to be just that. It is also the typical dress for guests at ryokan.
Production experience
Foreign tourists are interested in traditional Japanese culture and aesthetics, and are attracted to the opportunity to experience this atmosphere by wearing a yukata.
Renting a yukata is an easy and enjoyable experience for foreign tourists, as they can come to the store empty-handed and receive dressing services. Wearing a yukata is also a great photo opportunity, making it ideal for posting on SNS.
