Nishiki Goi

[Business oportunity]

Nishikigoi are popular not only in Japan but also abroad, and exports are increasing year by year. Especially in Asia, Nishikigoi is popular among the wealthy as a status symbol and good luck charm.
Nishikigoi that have received high praise at breed fairs can be sold for tens of millions of yen.

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History of Nishiki Goi

Sometimes called “living jewels” or “swimming art,” Nishikigoi (so-called “koi: ornamental carp”) were first bred some 200 years ago, between 1804 and 1830 (Edo era), in the inter-mountainous region known as Nijyumura-go [Twenty-village hamlet] stretching from Ojiya City to Yamakoshi district in Nagaoka City in Niigata Prefecture.

jnpa-niigata.com/history_eng.html

Challengers to the All Japan Koi Show | - The Way of the Nishikigoi -

We have produced and released a documentary video that focuses on the people who take part in the All Japan Combined Nishikigoi Show, the most prestigious competition in the world to determine the top breeders of Nishikigoi.

www.youtube.com/@jnpa

A Japanese koi pond

Watch a Japanese koi pond in autumn

www.youtube.com/watch?v=ZzPEpl-WNnA